She started KKW in 2017. Currently, it offers beauty and makeup products like foundations, shimmers, powders, and more. It also sells several signature fragrances.
Lately, she posted on Instagram “On August 1st at midnight we will be shutting down the KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look,”
“I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way I have always envisioned."
In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website.
From 1st Aug KKW is also running a sitewide sale of up to 75-percent off to sell off old inventory.
Fans are anticipating that she wants to remove W from her brand’s name so she is launching a new brand. Some fans got on Instagram and wrote "I think she’s rebranding to change from KKW to something else?" one fan wrote on Instagram. "yes the west has to go," replied another. "Get it, girl. Lose that "West" said another.
Others are thinking making her brand vegan and cruelty-free could be the reason behind the temporary closure.
Brand's makeover could be a new step in her plant-based journey. In 2019, she showed her support to vegan businesses and animal rights. On top of this consumed mostly plant-based products and shared her favorite vegan dishes.
Last month, Kardashian was the first person in the United States to sample a vegan version of Kit Kat bars. She unwrapped the box of personalized “Kim Kats” on Instagram. Moreover, she is obsessed with these.
In June, Kylie announced her brand Kylie cosmetics would be getting a vegan makeover. She unveiled the first portion of the new vegan line, her new Lip Kit lip colors, to her followers on Instagram.
Who knows, she might be following Kylie Jenner's lead and will be launching a new brand as vegan and cruelty-free. All we can do is guess until the brand shows with a fresh look.
Till then, as Kim fans, we need to hold our excitement.